Marketing and Branding Research

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ISSN 2476-3160

Theory and practice of management under threats in tourism
Pages 217-226Mariya Stankova, Ivanka Vassenska
Show preview | Full Text  Theory and practice of management under threats in tourismdoi: 10.19237/MBR.2017.03.01
Creative industries value chain: The value chain logic in supply chain relationships
Pages 227-235Emilia Madudová
Show preview | Full Text  Creative industries value chain: The value chain logic in supply chain relationshipsdoi: 10.19237/MBR.2017.03.02
Data driven customer experience and the roadmap to deliver happiness
Pages 236-248Ahmed Aly Shaban Abdelmoteleb, Suzilawati Kamarudin, Puteri N. E. Nohuddin
Show preview | Full Text  Data driven customer experience and the roadmap to deliver happinessdoi: 10.19237/MBR.2017.03.03
Value Co-Creation Drivers and Components in Dynamic Markets
Pages 249-263Daniel Marco-Stefan Kleber, Tatjana Volkova
Show preview | Full Text  Value Co-Creation Drivers and Components in Dynamic Marketsdoi: 10.19237/MBR.2017.03.04
Investigating the relationship between personality traits and general health with addiction to purchase (obsessive purchase)
Pages 265-279Seyed Mehdi Sadr Bafghi, Mohammad Mirmohammadi Sadrabadi, Hamed Shakerian
Show preview | Full Text  Investigating the relationship between personality traits and general health with addiction to purchase (obsessive purchase)doi: 10.19237/MBR.2017.03.05
CSR in the banking sector: A legitimacy approach to the shareholders’ and stakeholders’ debate
Pages 280-291Charbel Chedrawi, Souheir Osta
Show preview | Full Text  CSR in the banking sector: A legitimacy approach to the shareholders’ and stakeholders’ debatedoi: 10.19237/MBR.2017.03.04
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