Marketing and Branding Research

About this Journal    |    Submit your Article



ISSN 2476-3160

Repurchase Intention: The Effect of Service Quality, System Quality, Information Quality, and Customer Satisfaction as Mediating Role: A PLS Approach of M-Commerce Ride Hailing Service in Vietnam
Pages 78-91Nguyen Ngoc Duy Phuong, Tran Thi Dai Trang
Show preview | Full Text  Repurchase Intention: The Effect of Service Quality, System Quality, Information Quality, and Customer Satisfaction as Mediating Role: A PLS Approach of M-Commerce Ride Hailing Service in Vietnam
Perception of Advertising and Expectations of Advertising in terms of Gender Differences
Pages 92-99Zuzana Birknerová, Miroslav Frankovský, Lucia Zbihlejová, Valéria Parová
Show preview | Full Text  Perception of Advertising and Expectations of Advertising in terms of Gender Differences
    • Volume 5 (2018)
      • Volume 5, No 2
      • Volume 5, No 1
    • Volume 4 (2017)
    • Volume 3 (2016 )
    • Volume 2 (2015)
    • Volume 1 (2014)