Marketing and Branding Research

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ISSN 2476-3160

Developing a Measurement Scale of the Use of Mobile Technologies in E-learning: A Structural Equation Model
Pages 140-150Hale H. Turhangil Erenler
Show preview | Full Text  Developing a Measurement Scale of the Use of Mobile Technologies in E-learning: A Structural Equation Model
Online Evaluation Platforms as a Tools for Enhancing Competitiveness in Healthcare Sector
Pages 151-158Róbert Štefko, František Pollák, Nella Svetozarovová
Show preview | Full Text  Online Evaluation Platforms as a Tools for Enhancing Competitiveness in Healthcare Sector
Higher Education Institutions Embracing Digital & Social Media Marketing: A Case of Top 25 Universities in Asia & Africa
Pages 159-167Nerisa N. Paladan
Show preview | Full Text  Higher Education Institutions Embracing Digital & Social Media Marketing: A Case of Top 25 Universities in Asia & Africa
Measuring Credit Risk Management and its Impact on Bank Performance in Iran
Pages 168-183Azam Ahmadyan
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Energy Dependence of the Solar Business of the European Union and Bulgaria
Pages 184-189Noncho Dimitrov
Show preview | Full Text  Energy Dependence of the Solar Business of the European Union and Bulgaria
Investigating the Situation of Lacquered Wire Kavir Yazd Company in Lifecycle and the Fit between Marketing Strategy and Marketing Mix
Pages 190-205Aliakbar Beygiyazdi, Shahnaz Nayebzadeh, Abolfazl Davoodi Roknabadi
Show preview | Full Text  Investigating the Situation of Lacquered Wire Kavir Yazd Company in Lifecycle and the Fit between Marketing Strategy and Marketing Mix
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