Marketing and Branding Research

 

Researchers whose knowledge, skills, expertise, and visions bear broadly on branding and marketing are cordially invited to submit research papers to the Marketing and Branding Research. The manuscript/ paper can be submitted online via www.aimijournal.com or email to imijeditor@gmail.com. The email must bear the subject line " Marketing and Branding Research: Paper Submission".

 

Aims & Scope of Marketing and Branding Research

 Although there are a lot of journals in the field of marketing, there are a few, if any, journals focusing exclusively on Marketing and Branding Research. Marketing and Branding Research aims to bridge the perceived gap regarding a journal which exclusively focuses on exploring major issues Marketing and Branding Research in depth. This journal caters to the immediate and urgent needs of policy-makers, managers, practitioners, experts, and researchers in this field of inquiry. Marketing and Branding Research publishes empirical quantitative, qualitative, and mixed-method and theoretical research articles in the scope of:

marketing and branding management, policies, strategies, and innovations in this field of inquiry, marketing and branding of Islamic financial products and services, Islamic marketing and branding including Halal food, drink, pharmaceuticals, cosmetics, toiletries, supply chains, society, interfaith, ethnocentrism, multiculturalism, cross-culture, Islamic codes of conduct and ethics, schools of thought and jurisprudence, branding, public relations, nation branding, and reputation management, political marketing, online, social media, and e-marketing, consumer behavior, segmentation, and consumption patterns, and related issues which probe into the emergent and urgent need of the practitioners in the field of marketing and branding.